What Is Frustration Free Packaging?

Frustration-free packaging (FFP) is a type of packaging designed to reduce the frustration that customers often feel when trying to open traditional packaging. It is an initiative launched by Amazon in 2008 to make packaging more environmentally friendly and easier to open.

FFP is typically made of recyclable materials and does not require any additional tools or excessive force to open. The packaging is designed to be more compact and efficient, with minimal excess material or air. The goal is to reduce waste, improve the customer experience, and make the process of receiving and opening packages more convenient and enjoyable for the customer.

FFP is particularly popular with online retailers, who need to ship products to customers in a way that is both cost-effective and sustainable. By using FFP, they can reduce the amount of packaging required, minimize shipping costs, and improve customer satisfaction.